New Transformative Partnership brings the 'Bloom' back to Bloomsbury
New Transformative Partnership brings the 'Bloom' back to Bloomsbury
New Transformative Partnership brings the 'Bloom' back to Bloomsbury

New Transformative Partnership brings the 'Bloom' back to Bloomsbury

Monday, 15 July 2024
We're excited to share that we've joined a transformative partnership to revitalise Bloomsbury. We're teaming up with our neighbours to enhance our beloved neighbourhood. Together we're set to bring exciting developments and improvements that will enrich Bloomsbury, making it an even more vibrant and dynamic place to live, work, and explore. Read on to find out more about our new collaboration:

The Bloomsbury London Partnership - a consortium of key stakeholders and landowners from across Bloomsbury – have joined forces  to put the ‘Bloom’ back into Bloomsbury.  The group is collectively investing over £400 million over the next five years to attract new occupiers, businesses and visitors to the area creating a key destination in the UK’s capital.

The partnership comprises of The Bedford Estates, Imperial London Hotels, Kimpton Fitzroy London, Lazari Investments and Central District Alliance. The investment will see the comprehensive refurbishment of the Imperial Hotel, the creation of three new hotels in the area, and bring to life a host of new places to live, learn, work and stay in the coming years. In addition, the partnership will drive a series of placemaking activities through the new Bloomsbury London brand, website, and targeted marketing campaigns. The Partnership believes that Bloomsbury ‘punches below its weight’ compared to other neighbourhoods in central London and the physical and on-line initiative will  help the area achieve its full potential.

The Bloomsbury London website is the first stage of the partnership’s campaign to elevate Bloomsbury. Providing support for local businesses in the area, it features everything from hotels, shopping, culture, eateries and events, and includes a ‘plan your visit’ function for businesses, residents, Londoners, and tourists alike.

Despite its incredible central location, Bloomsbury can be overlooked as a destination. However, the area boasts iconic attractions including the British Museum and Russell Square Gardens. With over 40 hotels, 14 museums, seven beautiful public garden squares, and a series of festivals and events to celebrate its rich culture and heritage, there are already countless reasons to explore the destination.

Situated in the heart of London, flanked by Kings Cross, Euston, Tottenham Court Road, Warren Street and Holborn, Bloomsbury provides excellent connectivity to the rest of the UK and Continental Europe.

Simon Elmer, Steward of the Bedford Estate and spokesperson for the Bloomsbury London Partnership, commented: “Bloomsbury is the intellectual and literary hub of London - home to its namesake publishers, the British Museum and globally recognised universities - every visitor can be inspired. However, we have a concern that many visitors are simply passing through our neighbourhood every year, rather than experiencing the depth of the area and everything that it has to offer.  It’s time to interrupt those journeys and show people the abundance of truly inspirational experiences on offer daily - and that there’s even more to come.”
 
To find out more visit the newly launched website bloomsburylondon.com and follow on social media for regular updates. Instagram @bloomsburylondon and Facebook Page. Email: marketing@bloomsburylondon.com. 
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Rooms from just £119 this winter.
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